Ellina Shinnick

Ellina Shinnick serves as a member of the Executive Management Team and is Chief Marketing Officer for HUB. She also serves as a member of the Executive Management Team.

Shinnick oversees a global marketing organization responsible for global brand initiatives, local field strategies, performance marketing, strategic partner programs and corporate communications.

Shinnick joined HUB in 2015 and has since built HUB's Marketing Center of Excellence. As CMO, she has been instrumental in advancing HUB's digital journey, investing in marketing technology and capabilities that enable HUB to connect with and serve its evolving client base. She led the brand strategy for HUB, overseeing multiple brand refreshes and the launch of VIU by HUB, the company's omnichannel personal insurance marketplace. Shinnick also leads HUB's corporate communications strategy, overseeing internal communications, executive positioning and thought leadership programs that connect the organization and strengthen HUB's reputation in the marketplace.

Shinnick received her B.A. from the University of New Mexico and her MBA from The Ohio State University Fisher College of Business. She has spoken nationally on marketing innovation and strategy to help drive new business revenue and engage customers and employees. Shinnick is the founding member of Chief's Chicago chapter, a member of the ANA CMO Council and a member of CMO Huddles and Oribe.

Shinnick lives with her husband and two daughters in downtown Chicago.